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Blooming London

This week witnesses the launch of two of south west London’s most stunning events. Chelsea Flower Show and Chelsea in Bloom. The first showcases the artwork of some of the worlds finest green fingers, and the somewhat pricey tickets are like gold dust (unless you have the privilege of a press pass). If you’re lucky enough to have a coveted ticket to the show then you’re in for a treat to the senses and you’re garden in for a face-lift once your mind and camera have captured the inspirational and very picturesque displays. The latter takes place at the same time as Chelsea Flower Show, but it’s free and open to all.

Chelsea in Bloom

Chelsea in Bloom is a world class alternative floral art competition which is back for it’s 13th year and sees some of Chelsea’s best known retailers, restaurants and hotels completely transformed into floral master pieces to compete for the coveted awards. It transforms the streets of Chelsea from the 21st to 26th May with breath-taking floral displays. This year’s theme is ‘Summer of Love’, inspired by the Royal Wedding and the 60’s/70’s cultural revolution. The competition showcases floral displays reflecting the participating retailers’ interpretation of the theme in their
own unique style. Florists team up with shops to compete to be the very best in show, judged by an expert panel along with the much coveted People’s Choice Award. You can vote here.

Our day started at the opulent Ivy Chelsea Garden where you can’t miss a sea of yellow and white flowers bedecking the outside walls bursting like sunbeams onto the pavement of the Kings Road. The luxury restaurant partnered with British designer Jenny Packham to create the perfect Instagram opportunity which of course we took full advantage of whilst we sat people watching from the pavement side.

Some of our favourite contestants included Monica Vinader in Duke Of York Square:

When we got to time of writing this post, Monica Vinader had won the People’s Choice Award for Best Floral Display. And if you are lucky enough to see it with your own eyes you can why. Our photography skills do not do the kaleidoscope of colour and surrealism justice. It’s 100% pschedelic Austin Powers of awesomeness. They have also partnered with The Flower Appreciation Society to host a posy-making event between 2-5pm on 24th May if you fancy taking some flower power home with you.

We love the retro VW campervan created by Rose Hamson for Dubarry of London:

Rose Hamson’s VW for Dubarry of Ireland in the Duke of York Square, Chelsea

We got our very own canine models for this shot:

Maison De Fleurs Giant Love Heart Letterbox

Maison De Fleurs giant love heart ties in flawlessly with the Summer of Love theme, which also doubles as a letter box, so you can post your congratulations to the Royal couple with the letters being sent on to Kensington Palace later this week! Innovation at its finest!

Rag & Bone consistently put on a floral feast for the competition and this year was no exception. Bellisimo!

Feast Your Eyes on Rag & Bone’s Floral Feast, Chelsea

All For love London Love Heart in the Heart of Sloane Square

The flower power just keeps on giving in Sloane Square where you can see All For Love London‘s mayfairpole-esque heart bristling in the breeze in the heart of Sloane Square.

Chelsea Flower Show

After a stroll perusing the floral affair around Sloane Square, Sloane Street and the King’s Road we made our way (via some photogenic doorsteps) to the flower show. To fully absorb the atmosphere and become one with nature, I took it one step further and donned a floral headband and floral tiered trousers, outfit below.

Zara, £26

Similar Top Here

Zara, £70

Santorini Bag, £60

Close up of the hairstyle which received some interest (it looks more difficult to do than it actually is)

Release your inner Alan Titchmarsh and get snappy happy in your best floral get up whilst you parade the gardens with a glass of prosecco in hand and if you’re me….a Meltsmith cheese toastie.

Style spotting is but one of the joys of a day at the Chelsea Flower Show. It’s a true recognition and celebration of all things horticultural. From the amazing gardens, through to the spectacular floral displays inside the Grand Pavillion, right through to the innovative garden design products and companies who are exhibiting their wares intermittently throughout the extravaganza, including a marvelous tree house with slide exit….yes we did sample the slide.

A taster of what you can see in and around the Grand Pavillion:



We hope you enjoyed the whirlwind tour around Chelsea’s finest annual floral feast. We are already planning our outfit for next year! For more picturesque moments in Chelsea and other south west London instagrammable locations head over to our instagram or see our blog post on Notting Hill.




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