Client: Fashionizer Couture Uniforms
The Business: Fashionizer is a uniform design company, creating bespoke uniforms for luxury brands, 5-star hotels, resorts and spas, retail and corporate services.
Brief: Creative content writer with excellent conceptualisation and writing skills to compose, edit, proofread and produce various content types and online marketing materials. Produce eloquent and accurate product copy utilising SEO guidelines to improve and maximise web traffic. Compose blogs and articles based on targeted topics, including all desired SEO keywords and phrases. Recommend fresh/topical angles for new content, be up to date with industry trends and social, economic and cultural situations in order to create engaging, relevant and succinct content for website, marketing (email & newsletter), press, blog and industry publications.
Tone of voice: Informed, professional, conversationalist, friendly.
Project: By engaging in business matters, industry events and topical conversations, Meg demonstrates the ability to tailor her writing style and tone of voice dependant on the project or task she is given. Via the business blog, Meg has taken business and industry insights and socio-political debates to generate dynamic and engaging editorial from the Fashionizer perspective, ensuring all content is search engine optimised. By collaborating with national and international industry brands including Six Senses, Harrods, The Connaught, and The Blue Lagoon and multiple industry publications including Spa Business, European Spa and Modern Spa, Meg works to create engaging press releases, articles and business portfolios that discuss topics relevant to the industry and peers.
Below are examples of Fashionizer content created by Meg.